Search Engines
On the Internet, a search engine is a coordinated set of programs that includes:
- A spider (also called a "crawler" or a "bot") that goes to every page or representative
pages on every Web site that wants to be searchable and reads it, using hypertext links
on each page to discover and read a site's other pages
- A program that creates a huge index (sometimes called a "catalog") from the pages
that have been read
- A program that receives your search request, compares it to the entries in the index, and
returns results to you
Some search engines will automatically 'spider' your web site and list it - while others charge a fee for a listing.
The 'ranking' or placement of your web site within the search criteria depends on several factors contained within your
web site such as keywords, description, and the first 200 words of your text. It depends on what the major subject of
your web site is... for instance, someone looking for property in Florida will find millions of web sites in their 'results'.
Depending on how well you are willing to market your Florida real estate, your property web site might be 10th or 900,000 on the
list.
There are several ways to upgrade your ranking with reciprocal links, index listings, etc., but there is never a guarantee as to
where you will be ranked within the search engines. Click-per-view options are available as well as other marketing options specific
to each search engine that can be purchased.
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